I started to record a video but I decided my words come out much better and more censored when I write. So hear it goes.
Dear Chipotlies,
Your latest marketing scheme has left me full of disappointment and rage. I call it a scheme because that is exactly what it is. A marketing ploy full of fictitious information and lies to scare the public into purchasing what you deem as “safe” food products.
As a fourth generation farmer my family has dedicated our entire lives to ensuring the well-being and care of animals and tending to the land to deliver a safe product to our consumers. We do not get to take vacations, sleep in, or days off. Our animals need cared for 24 hours a day, 7 days a week and 365 days a year. It doesn’t matter if we are in the middle of a blizzard, a flood or if it is the hottest day of the year. Our priorities lie with the well-being of our animals and ensuring the have fresh water and food, a dry, warm and safe place to reside and free of illnesses. We are so confident in our products being safe that we too consume them and feed them to our family and friends.
Instead of bashing the hand that literally supplies your business with products to make a profit maybe you should take a step back and consult with a farmer before your next advertising campaign. If you keep up your current path of destruction you are going to find yourself out of business because you won’t be able to find a farmer in the United States that wants to supply you with food products.
Your “scarecrow” advertisement shows just how little you know about agriculture and how food comes from the farm to the plate of the consumer. IF food isn’t coming from the farmer where do you want it to come from? Thousands of people go hungry every day due to a shortage of food and instead of finding a way to help with this issue you are trying to make more people go hungry everyday by threatening their food source. This is due to the decrease in the number of farms and the rapidly increasing population. How can farmers produce enough food to feed the world using the same methods that were created 60 years ago? That’s like telling everyone we should go back to writing letters as our major form of communication and get rid of your iphones, wireless internet and email. Are you really that moronic? Along with that obesity is the leading disease in the United States and instead of encouraging people to eat local,fresh produce from the farmers that is actually healthy for them, you are encouraging them to come to Chipotle and eat your over-priced, out of control portion sized, calorie ridden food.
There is no factual information that organic and all-natural is better for human consumption and health. In fact their are LESS standards administered to control safety of food products in products labeled organic or all-natural than those that are not. The USDA and FDA have set high standards to ensure the safest quality product is delivered to the consumers. It is just a method to charge more money for the same product. My great-grandfather consumed lard, ate red meat everyday of his life and lived to almost be 100 years old with little health issues.
Your website is full of hypocritical statements with little to know factual information in them. And then you tell people that you can’t always assure this safe product in your disclaimer line because in some areas it is to hard to find, but you will let your consumers know! This is the biggest line of crap I have ever read. The reason you can’t ensure this product is because you have to pay extra money to find it and you want to advertise having it but actually sell the cheapest product you can find.
I hope you realize you have lost alot of consumers because you have directly threatened the livelihoods of thousands of people. The old saying “think before you speak” could be beneficial for your organization at a time like this. Enjoy your all-natural chicken and let me know when you find a better answer for supplying the world with food than from the farmers.
Sincerely,
One Pissed Off Farm Girl
Other references:
Chipotle continues to use fear to sell its burritos
Emily Adcock Photography & Design 