Dear Chipotlies

I started to record a video but I decided my words come out much better and more censored  when I write. So hear it goes.

Dear Chipotlies,

Your latest marketing scheme has left me full of disappointment and rage. I call it a scheme because that is exactly what it is. A marketing ploy full of fictitious information and lies to scare the public into purchasing what you deem as “safe” food products.

As a fourth generation farmer my family has dedicated our entire lives to ensuring the well-being and care of animals and tending to the land to deliver a safe product to our consumers. We do not get to take vacations, sleep in, or days off. Our animals need cared for 24 hours a day, 7 days a week and 365 days a year. It doesn’t matter if we are in the middle of a blizzard, a flood or if it is the hottest day of the year. Our priorities lie with the well-being of our animals and ensuring the have fresh water and food, a dry, warm and safe place to reside and free of illnesses. We are so confident in our products being safe that we too consume them and feed them to our family and friends.

Instead of bashing the hand that literally supplies your business with products to make a profit maybe you should take a step back and consult with a farmer before your next advertising campaign. If you keep up your current path of destruction you are going to find yourself out of business because you won’t be able to find a farmer in the United States that wants to supply you with food products.

Your “scarecrow” advertisement shows just how little you know about agriculture and how food comes from the farm to the plate of the consumer. IF food isn’t coming from the farmer where do you want it to come from? Thousands of people go hungry every day due to a shortage of food and instead of finding a way to help with this issue you are trying to make more people go hungry everyday by threatening their food source. This is due to the decrease in the number of farms and the rapidly increasing population. How can farmers produce enough food to feed the world using the same methods that were created 60 years ago? That’s like telling everyone we should go back to writing letters as our major form of communication and get rid of your iphones, wireless internet and email. Are you really that moronic? Along with that obesity is the leading disease in the United States and instead of encouraging people to eat local,fresh produce from the farmers that is actually healthy for them, you are encouraging them to come to Chipotle and eat your over-priced, out of control portion sized, calorie ridden food.

There is no factual information that organic and all-natural is better for human consumption and health. In fact their are LESS standards administered to control safety of food products in products labeled organic or all-natural than those that are not. The USDA and FDA have set high standards to ensure the safest quality product is delivered to the consumers. It is just a method to charge more money for the same product. My great-grandfather consumed lard, ate red meat everyday of his life and lived to almost be 100 years old with little health issues.

Your website is full of hypocritical statements with little to know factual information in them. And then you tell people that you can’t always assure this safe product in your disclaimer line because in some areas it is to hard to find, but you will let your consumers know! This is the biggest line of crap I have ever read. The reason you can’t ensure this product is because you have to pay extra money to find it and you want to advertise having it but actually sell the cheapest product you can find.

I hope you realize you have lost alot of consumers because you have directly threatened the livelihoods of thousands of people. The old saying “think before you speak” could be beneficial for your organization at a time like this. Enjoy your all-natural chicken and let me know when you find a better answer for supplying the world with food than from the farmers.

Sincerely,

One Pissed Off Farm Girl

Other references:

Hey Chipotle

Chipotle continues to use fear to sell its burritos

Chipotle changes its tune on beef

ChipotleDemonizes Agriculture

Why Agvocacy?

Well my summer journey is coming to a close, but before that happens I need to recap my latest journey to the L.E.A.D. conference with the Angus juniors in St. Louis, MO. During the conference the youth got to engage in some exciting opportunities from speakers to tours. My favorite tour was when we got to have an insider look at Busch Stadium!! However, during the conference many speakers talked about the importance of being an advocate for Ag. Since I have been wanting to do a post about this I think now is a perfect time. We as farmers, ranchers and those related to the livestock industry have not fully grasped how IMPORTANT it is to share our story. So many times we feel its not our job and rely on others to do this for us. FOLKS, THAT IS NOT GOING TO CUT IT!

With anti- production agriculture organizations recruiting funds and membership by the thousands daily we too must do the same to save our livelihood and our industries. I feel many people here this speech over and over, but don’t understand HOW to be an advocate. Here are a few simple things one can do.

  • Post ag-related facebook status
  • Link your facebook to great articles, videos and pictures showing what agriculture is about
  • Post videos of yourself or others caring for your animals in a humane way and show how much you love your animals. 
  • Post pictures of your interacting with your animals and cring for them
  • BECOME A MEMBER OF THE MASTERS of BEEF ADVOCACY PROGRAM- There is no reason that every single person who shows or raises cattle is not a member of this. Take the time to take the program so you can stay in touch with what is going on and get helpful talking points and fact sheets to make a difference.
  • Invite people out for tours of your farm and let them live a day in the life.
  • Tweet and retweet things related to agriculture
  • Start a blog and take about what is going on at your farm
  • Talk to kids at school, the bus, airplanes, lunch tables.
  • Help a consumer make a beef product selection in the grocery store. 
  • Hand out proper beef product handling and recipesI
It is really not that hard… we spend many of hours on social media everyday, just take a few seconds of that to dedicate a little time to an industry that has provided each and everyone of us with opportunities and a positive experience. It is only fair to the animals and the people that we love and care for.
Also Check Out Masters of Beef Advocacy Homepage: http://www.beef.org/mastersofbeefadvocacy.aspx
Check out the Drive Magazine for more tips about Advocacy! August 2011 Issue: http://www.drivebyev.com/magazine/index.php?option=com_content&view=article&id=61&Itemid=59